Making the web a better place

We thrive on helping our clients figure out what comes next.

Our digital consultancy combines strategy, communications and technology to find the best solutions that solve our clients’ complex challenges.

We know what works .

We don’t pretend to know it all. But we do know a lot about modern-day communications strategies, digital marketing tactics and how to help our clients make the most of the right teams and tools, that produce meaningful results.

Experience

We are Experts at reducing ambiguity.

Cut through assumptions and biases
Insights that bring clarity and focus
Objective and research driven

We Believe It’s all about the customer.

Don’t be wasteful
Do more than what’s expected
Inspire the people around you

We deliver On client expectations, and then some.

Hand-picked teams
Practical solutions
Exceptional client and customer experiences

Capabilities

We’re a tight-knit network of professionals who think big – big value and big picture – with an approach that puts our client’s needs and successes first.

Strategy

Market Research
Competitive Analysis
Stakeholder Interviews
Surveys
Journey Maps

Communications

Planning
Messaging
Training
Outreach
Engagement

Technology

Audits
Assessments
Requirements
Customer Experience
Vendor Selection

Our approach.

We apply the four key principles of design thinking in all of our client engagements.

Learn from people

Employee and customer surveys
Internal stakeholder interviews
Third-party reviews and testimonials

Identify patterns

Analyzing existing data to uncover key insights
Auditing the competitive landscape
Examining user behaviors to pinpoint pains and gains

Make solutions tangible

Identifying the best resources, tactics and pricing that meet your needs
Developing realistic timelines, taking into account capabilities and capacities
Employing measurement tools that accurately track progress and results

Continuously iterate

Defining which metrics to focus on
Employing digital tools to collect and broadcast key data points internally
Collaborating with your team to evaluate, prioritize and implement improvements

Our Team

When an opportunity arises, we hand-pick the right individuals in our trusted network that are best suited for the job.

Naveed Usman

Principal + CEO

Sam Awuah

Chief Strategy Officer

Vincent Frederico

Digital Strategist

Jeanie Barnett

Senior Content Strategist

Chris D'Antonio

UX Director/Designer

Alen Parlov

Senior UX Designer

Svetlana Binshtok

Content Strategist

Jordan Whalen

Front End Developer

Masha Les

Digital Marketer

Jennifer Alten

Content Writer

Andrew Martin

Web Developer

Anne Usman

Executive Assistant

Adam Van Deusen

Senior Web Developer

Our history.

Established in 2006, we've helped hundreds of businesses and nonprofits reach their full potential.

2006

Childhood

Usman Group opens its doors, specializing in the dark arts of search marketing. We quickly realize it is less about keywords, and more about user experiences. Naturally, we morph into a web design agency to meet the burgeoning demand for better websites.

2012

Adolescence

Usman Group grows organically and enjoys wide recognition as the top web design firm in Chicago. We increasingly provide clients with much more than effective custom websites, helping them realize the power of digital in propelling their mission forward.

Today

Adulthood

We focus on digital strategy. This approach allows us to provide objective, unbiased expertise, while fully immersing ourselves into our clients’ world, so we can drive the right strategies, tactics, teams and tools to make what we envision together, a success.